01
Your AI visibility, measured
How often AI names you when buyers ask about your category, your share of voice against competitors, where you rank in the answer and how favourably you're described.
(x,y) · THE ENGINE
Navigator
The live AI visibility dashboard at the heart of every Datum Point engagement. It shows where AI places you against your competitors, why it says what it says, and what to fix next.
Demo data · Quillmark and its competitors are fictional
01 · What it shows
Where you stand, why, and what moves it.
Most AI visibility tools stop at the score. Navigator is built to answer the next question: what do we do about it? Every finding comes with a next step.
02
Who AI picks instead
The competitors AI recommends in your place, ranked, with the size of the gap to the leader.
03
Every major AI engine
ChatGPT, Perplexity, Microsoft Copilot, Gemini, Google AI Overviews and AI Mode, side by side. Claude is tracked separately by Datum Point every week.
04
UK and US, side by side
Switch markets or compare them in one view, because AI answers the same question differently depending on where your buyer is.
05
The AI responses you're missing from
Every question your buyers ask, lowest visibility first, so the gaps are obvious and can be prioritised.
06
Why AI hesitates
The objections AI raises about your brand, and the exact pages it's reading them from, so you can fix the source, not just the symptom.
07
On-site, community and earned media
A weekly check of your website for AI readiness, plus the Reddit threads, review sites, videos and publications AI draws on, and where you need to be covered.
08
A ranked plan to win
Next steps ranked by likely impact, then tracked month to month so you can watch visibility climb.
02 · How it fits
Configured in Build. Kept live in Cited.
A
Baseline
Assess
The True Position Report sets your starting point: the questions your buyers ask, the competitors they compare you with and the markets that matter.
B
Navigator configured
Build
We configure Navigator around that baseline, so you can watch the change happen as the narrative, content and technical fixes go live.
C
Navigator live
Cited
Navigator keeps running: daily tracking, a monthly snapshot, a quarterly re-measure of your True Position and a ranked plan that updates as you move.
Your set-up is yours. The questions, competitors and markets we configure travel with you.
03 · Questions
About Navigator.
Can I buy Navigator on its own?
Not at the moment. Navigator is part of Build and Cited engagements: we configure it around your buyers, competitors and markets in Build, then keep it running in Cited. The free Datum Diagnostic is the place to start.
Which AI engines does Navigator track?
ChatGPT, Perplexity, Microsoft Copilot, Gemini, Google AI Overviews and Google AI Mode, plus Claude, which Datum Point tracks separately every week.
How often is the data updated?
Your tracked questions run every day across the AI engines. Claude is measured weekly, and your website is crawled weekly to check how ready it is for AI.
Who owns the set-up?
You do. The questions, competitors and markets we configure are yours and travel with you if you move on.
Start
What does AI say about you?
Get your free Datum Diagnostic. Seven questions, about ten minutes. We run it within 48 hours and talk you through what we find.
Get your Datum Diagnostic