Privacy notice

Last updated: 15 October 2026

Who we are

Datum Point is a consultancy run by Nick Clark, a sole trader based in Bath, United Kingdom. For the purposes of UK data protection law (the UK GDPR and the Data Protection Act 2018), Nick Clark trading as Datum Point is the data controller for the personal information described here. You can contact us at hello@datumpoint.co.

What we collect

When you request a Datum Diagnostic or contact us, we collect what you give us: your name, work email, company, company website, your role (if provided) and your answers to the questionnaire. The questionnaire asks about your business, competitors and buyers. Please don’t include sensitive personal information in your answers.

This website doesn’t use advertising or tracking cookies. We use Vercel Web Analytics to count visits and see which pages and links people use. It doesn’t use cookies or identify you: visits are counted using an anonymised value that resets every day. Some pages include videos hosted on YouTube. Nothing loads from YouTube until you press play; once you do, the video is served by YouTube (Google) from its privacy-enhanced domain, and YouTube’s own privacy policy applies. Our hosting provider keeps standard server logs (such as IP address and browser type) for security and to keep the site running.

How we use it and why

We use your details to run your Datum Diagnostic, contact you about it and, if you choose to work with us, to prepare a proposal. Our lawful basis is our legitimate interest in responding to your request and taking steps, at your request, before entering into a contract. We won’t add you to a mailing list without your separate consent, and we never sell your information.

Who we share it with

We use a small number of trusted service providers to run the business, who process data on our behalf under contract: Google (Google Workspace, for email and storing records), Vercel (website hosting) and the AI-visibility tools we use to run diagnostics, which receive your company and competitor names, not your personal contact details. Some of these providers may process data outside the UK; where they do, appropriate safeguards such as the UK International Data Transfer Addendum are in place.

How long we keep it

We keep diagnostic and contact form submissions for up to 12 months, unless you become a client, in which case we keep records for the length of our engagement plus two years, and financial records for seven years as required by HMRC.

Your rights

You have the right to access, correct or delete your personal information, to object to or restrict how we use it, and to ask for a copy to take elsewhere. Email hello@datumpoint.co and we’ll respond within one month.

If you’re unhappy with how we’ve handled your information, you can complain to the Information Commissioner’s Office at ico.org.uk or on 0303 123 1113. We’d appreciate the chance to put things right first.

Changes

We’ll update this notice if how we use personal information changes. The date at the top shows when it was last revised.